Focus Groups: Meeting the Needs of Your Community

Effective health promotion and disease management programs are dependent upon appropriate needs assessment of your consumer/target audience. The qualitative and quantitative research involved in the conduction of focus groups not only ensures the specific needs and concerns of the communities you serve are met, but aid in the development of effective programs that motivate behavioral change. BEAT will ensure that you conduct effective qualitative and quantitative research, based on theory and proven practice.

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