Edutainment - ed·u·tain·ment

1) The act of learning through a medium that both educates and entertains.
2) Any of various media, such as computer software, that educate and entertain.

Capture the attention of your target audience using edutainment as your social marketing strategy. External influences affect behavior through cognitive processes, and symbols (i.e. mental pictures, words, lyrics) serve as a mechanism for thought. BEAT will develop unique, effective edutainment media using Rap/Hip-Hop, Rhythm and Blues (R&B), or other musical format to promote your health messages!

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